Teachable vs Thinkific: Which platform is right for you?

Teachable and Thinkific are two leading platforms in the course creation space. Each of them offers a unique set of features and benefits.

In this article, we will discuss the most essential features of both platforms, including course creation, website design, marketing, sales, and pricing.

Hopefully, it will help you decide which platform is the best fit for your business.

In short, we can say:

  • Teachable is the better choice for creators looking for an easy-to-use platform with built-in payment processing and a focus on simplicity.
  • Thinkific, on the other hand, may be better suited for those who expect to grow fast and require more customization options and extensive third-party integrations.

Website Themes, Custom Branding, and Page Builder Features

Both Thinkific and Teachable offer different options for the customization of their website themes.

Thinkific’s theme library provides a multiple selection of themes, each with multiple styles and customizable color palettes. This allows for a high level of customization to match the branding and style of your online courses and create a better user experience. You can also modify the theme code in the backend to make further customizations.

On the other hand, Teachable offers one default template with limited customization options. While the template is clean and professional, you will have fewer options to tailor the appearance of your online course platform. Teachable has also more limitations in terms of importing custom themes.

Course Creation Process

Both Teachable and Thinkific offer user-friendly course builders that do not require coding experience.

They both offer a drag-and-drop editor and support multiple content types, such as video, quizzes, and text.

When it comes to website design and customizability, Thinkific allows for more advanced platform customizations, which can be a double-edged sword.

If you are looking for high levels of customization, Thinkific might be the better choice. However, if you prefer simplicity and ease of use, Teachable’s straightforward design options might be more appealing.

Marketing and Sales

Teachable and Thinkific both offer marketing and sales tools to help you promote your courses.

Teachable includes several sales and automation tools and basic marketing features, even on its lower-tier plans, and offers integrations with MailChimp, Zapier, ConvertKit, Google Analytics, Google Drive, AWeber, and Segment.

While marketing and sales features are more limited on Thinkific, Thinkific boasts over 90 integrations in its App Store for extensive marketing and email automation capabilities.

Checkout Process, Payment Processing, and Payouts

Teachable stands out for its built-in payment processing system, handling payment options, taxes, and affiliate payouts seamlessly for creators. This simplifies the financial aspects of selling courses and digital products, making it easier for you to focus on content rather than administrative tasks.

Thinkific also offers automated tax collection but may require additional setup for payment processing.

EU VAT Handling

Both platforms offer automated tax collection, which includes handling EU VAT on digital products to simplify the tax compliance process for course creators selling to customers in the EU.

Affiliate Marketing Capabilities

Teachable and Thinkific both support affiliate marketing, allowing you to work with affiliates to promote their courses. This can be a powerful way to increase course sales and reach a wider audience.

Third-Party Integrations

Thinkific excels in third-party integrations, with over 90 apps available in its App Store. These integrations cover marketing, email automation, sales enhancement, and learning experience gamification.

Teachable also offers integrations, but Thinkific’s extensive app ecosystem may provide more flexibility for creators looking to use specific tools.

Customer/Technical Support

Thinkific is praised for its comprehensive support options, including a responsive support team and additional security and support options for growing businesses.

Teachable offers multiple support options, but its higher-tier plans provide more access to live chat support and group coaching calls.

Pricing plans

Teachable and Thinkific both offer free plans, allowing creators to test and experiment with their platforms before committing to a paid plan. Both pricing structures are straightforward.

Thinkific plan

  • Free plan: The free plan is perfect to test Thinkific’s basic features and allows you to create 1 product for unlimited students with a 0% transaction fee and 1 community.
  • Basic plan: Their Basic plan allows you to publish unlimited courses, gives you more community spaces, the possibility for affiliate marketing and to deliver your courses through the app, and comes with live chat support.
  • Start plan: The start plan comes with more advanced course-building features like assignments, lesson completion settings, private courses, and completion certificates.
  • Grow plan: The Grow plan is very similar to the Start plan but allows you to create up to 3 communities and comes with additional features like analytics, a quiz generator an advanced exam environment, and priority support.

Thinkific pricing

  • Free plan: free
  • Basic plan: $36 annual/$48 monthly
  • Start plan: $73 annual/$97 monthly
  • Start plan: $146 annual/$195 monthly

Teachable plan

  • Free plan: The free plan contains basic features like a course builder, web pages, and payment processing with tax handling to publish 1 product with a 10% transaction fee.
  • Basic plan: The basic plan allows you to publish 5 products and comes with lower transaction fees (5%) and additional features like email marketing, the use of coupons, 1 membership tier, and custom domains.
  • Pro plan: The Pro plan allows you to publish up to 50 products with 0% transaction fees and, gives you unlimited member tiers, affiliate marketing features, the opportunity to upsell, and better support like live chat.
  • Pro+ plan: The Pro+ plan gives you even more products to publish, up to 200 with 0% transaction fees.
    Business plan: The business plan is Teachable’s most advanced plan with unlimited products and advanced customizations.

Teachable pricing

  • Free plan: free
  • Basic plan: $39 annual/$59 monthly
  • Pro plan: $119 annual/$159 monthly
  • Pro+ plan: $249 annual/$199 monthly
  • Business plan: $499


Or check other online course creator platforms and software in 2024 >

FAQs About Thinkific vs Teachable

Is Teachable better than Thinkific?

Teachable and Thinkific are both popular online course platforms, but they have some key differences in terms of features, pricing, and accessibility.

Teachable offers a wide range of features, including quizzes, drip content, and discussion forums, while Thinkific focuses on simplicity and ease of use for beginners. In terms of pricing, Teachable has a more flexible payment structure with a transaction fee, while Thinkific offers a flat monthly fee.

Accessibility is another factor to consider, with Thinkific offering a mobile app for on-the-go course creation and management, while Teachable does not have a dedicated mobile app, the website works well in mobile browsers.

Lastly, Teachable allows for more customization options in terms of branding and design, while Thinkific has a more limited selection.

When considering which platform might be better suited for small businesses versus larger companies, Teachable is a better fit for larger companies due to its advanced features and customization options, while Thinkific’s beginner-friendly interface makes it a great choice for small businesses just getting started in the online course space.

What is the main difference between Teachable and Thinkific?

Thinkific offers more customization options for course layouts and integrates with third-party tools for marketing and analytics. Teachable, on the other hand, is known for its user-friendly interface and drag-and-drop course builder.

When it comes to pricing, Teachable has a tiered pricing system based on the number of features and students, while Thinkific offers a flat monthly fee with all features included. In terms of customer support, Teachable provides 24/7 support via email, while Thinkific offers community forums and a dedicated support team during business hours.

In terms of e-commerce capabilities, Teachable has more advanced options for selling courses, including upsells and advanced pricing options. Thinkific, on the other hand, is known for its easy-to-use checkout process and customizable sales pages.

Both platforms target users who want to create and sell online courses, but Teachable is more suitable for those who want more customization options and advanced marketing features, while Thinkific is better for users who prioritize a user-friendly platform and seamless course creation.

Who uses Teachable and Thinkific?

Teachable and Thinkific are e-learning platforms suitable for a wide range of users, including solopreneurs, speakers, authors, coaches, and mid-sized businesses. These platforms are ideal for anyone looking to share their expertise and offer online courses or sell digital products to a global audience.

Solopreneurs, such as freelancers, consultants, and independent professionals, can use Teachable and Thinkific to create and sell their online courses. Speakers and authors can leverage these platforms to expand their reach beyond traditional speaking engagements or book sales.

Coaches in various fields, including business, fitness, and personal development, can use Teachable and Thinkific to create and deliver their coaching programs online.

Additionally, mid-sized businesses looking to provide online training to their employees or customers can benefit from the features and capabilities of Teachable and Thinkific.

Teachable vs Thinkific: Which Online Course Platform is Better?

Teachable makes it very easy for users to create and design their courses. In contrast, Thinkific offers more options for custom branding during the course creation process.

Both platforms offer multimedia support, quizzes, and discussion forums to engage students. However, Teachable stands out with its advanced marketing and sales features, including upsells and affiliate marketing capabilities. While Thinkific offers more integrations with third-party apps to grow and scale.

When it comes to mobile app availability and features, both platforms offer mobile-friendly experiences, but Teachable has an edge with its native mobile app for iOS and Android.

Overall, the choice between Teachable and Thinkific depends on your specific course creation needs and overall goals. If you prioritize advanced marketing and sales features, Teachable may be the better option for you. However, if you expect to grow and scale your business fast and require more support and customization options, Thinkific could be the better fit.

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