Moosend vs. MailChimp: Choosing the Right Email Platform

Moosend and MailChimp, both email platforms offer a range of features and benefits tailored to different use cases.

In this article, we’ll compare Moosend and MailChimp across various aspects to help you make an informed decision.

In short, we can say:

  • Moosend is a better choice for advanced email marketing automation and personalization to boost conversions. Retailers. It is also the most affordable option.
  • MailChimp is more suitable for creating beautiful newsletter designs and is more suitable for fashion brands and magazines. Mailchimp also offers more extensive integrations.

Pros and cons

Let’s start with some pros and cons of each tool.

Pros of Moosend vs. Mailchimp:

  • Intuitive interface with a user-friendly drag-and-drop editor.
  • Advanced automation capabilities for creating personalized customer journeys.
  • Robust segmentation and personalization options.
  • Affordable pricing plans.

Pros of Mailchimp vs. Moosend:

  • Extensive library of email templates and customization options.
  • Robust marketing CRM for managing contacts and segmenting audiences.
  • Wide range of third-party integrations for seamless workflow management.
  • Offers additional features like landing pages, social media ads, and postcards.

Cons of Moosend vs. Mailchimp:

  • Limited third-party integrations compared.
  • Reporting and analytics features are less comprehensive.

Cons of Mailchimp vs. Moosend:

  • Pricing can be relatively higher, especially for businesses with larger subscriber lists.
  • Some users may find the interface and workflow less intuitive.

Key Features

Key Features of Moosend:

  • Drag-and-Drop Editor: Moosend provides a user-friendly drag-and-drop editor to create visually appealing email campaigns without any coding knowledge.
  • Advanced Automation: With Moosend’s automation features, you can set up sophisticated email workflows, including welcome series, abandoned cart reminders, and personalized customer journeys.
  • Segmentation and Personalization: Moosend enables you to segment your email lists on various criteria and personalize content to improve relevance and engagement.
  • Analytics and Reporting: The platform offers comprehensive analytics and reporting tools to track the performance of email campaigns.

Key Features of Mailchimp:

  • Email Templates: Mailchimp provides a vast library of professionally designed email templates that can be customized to create eye-catching campaigns.
  • Marketing CRM: The platform includes a built-in CRM system to manage contacts, track interactions, and segment audiences for targeted campaigns.
  • Multivariate Testing: Mailchimp offers multivariate testing functionality to experiment with different email elements and optimize campaign performance.
  • Integration Ecosystem: Mailchimp easily integrates with a wide range of third-party tools and platforms, including e-commerce platforms, CRMs, and social media networks.

Email Templates

Moosend templates:

While the platform may not offer as extensive a library of templates as Mailchimp does, the collection of templates will meet your needs, from newsletters and promotional offers to event invitations and transactional emails.

The templates available are modern, responsive, and fully customizable, and you can easily personalize them by adding brand colors, logos, and content, to ensure consistency with your brand identity.

MailChimp templates:

MailChimp boasts a more extensive library of email templates, ranging from simple newsletters and announcements to more complex designs for specific purposes like product launches and holiday promotions.

The drag-and-drop editor allows you to tweak each template to match your branding and messaging.


Moosend integrations:

Moosend offers seamless integrations with popular platforms like Shopify, WooCommerce, WordPress, and Zapier, with e-commerce stores, CRM systems, and other tools.

MailChimp integrations:

MailChimp boasts a vast library of integrations with over 300 apps and services, including Salesforce, Shopify, WordPress, and Google Analytics, to streamline workflows and access additional features.

Pricing plans

Pricing Plans of Moosend:

  • Free Trial: To test all features with up to 1,000 subscribers for 30 days.
  • Pro Plan: With pricing based on the number of subscribers, starting at $9 per month for up to 500 subscribers, and up to $315 per month for up to 50.000 subscribers.
  • Enterprise Plan: Custom pricing for larger businesses with advanced requirements.

Pricing Plans of Mailchimp:

  • Free Plan: Suitable for one user with fewer than 1,000 subscribers.
  • Essentials Plan: Starting at $13 per month for 500 subscribers.
  • Standard Plan: Starting at $20 per month for 500 subscribers, offering additional features such as multivariate testing, automation, and advanced segmentation.
  • Premium Plan: Starting at $350 per month, with advanced migration services and support for larger businesses.


Both Moosend and MailChimp offer robust email marketing solutions with unique features and advantages.

Moosend stands out for its user-friendly interface, affordable pricing, and powerful automation capabilities, making it an excellent choice for budget-conscious users and conversion-driven organizations like retailers.

On the other hand, Mailchimp offers a comprehensive platform with a wide range of email templates, CRM, and extensive integrations, and is suitable for businesses of all sizes looking for a scalable and versatile marketing solution.


What is the difference between Mailchimp and Moosend?

The main differences between Mailchimp and Moosend are primarily related to pricing, features, and user experience. Moosend is positioned as a cost-effective alternative to Mailchimp, offering savings of up to 45% on average.

Mailchimp is more expensive but provides a higher number of features including CRM, landing pages, and social media ads, and offers more integrations compared to Moosend.

What is alternative to Mailchimp?

Some good alternatives to Mailchimp include:

  • Moosend: Offers generous features like templates, email automation, and analytics, making it a good alternative for various businesses
  • Constant Contact: Ideal for small businesses and non-profits, offering an easy-to-use drag-and-drop editor, email list management, and tracking features.
  • Brevo (formerly Sendinblue): Known for better email automation and cost-effectiveness, with a generous Lite plan and advanced features.
  • HubSpot: Offers an all-in-one CRM platform with email marketing tools like templates, A/B testing, and marketing automation workflows.
  • AWeber: Provides better support and features for email marketing campaigns, suitable for small businesses and bloggers.
  • GetResponse: Known for its advanced features and sales funnel capabilities, making it suitable for businesses looking for more functionalities.
  • MailerLite: A robust email marketing service with a user-friendly interface, drag-and-drop editor, automation features, and real-time reporting tools.

What platform is better than Mailchimp?

Some platforms that are considered better alternatives to Mailchimp include:

  • ActiveCampaign: Known for its robust marketing automation features, including complex email sequences, A/B testing, and CRM capabilities.
  • MailerLite: Offers a cost-effective solution with features like a drag-and-drop editor, automation tools, and real-time reporting for effective email marketing campaigns.
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