10 Best SEO Reporting Software and SEO Tools for 2024

Are you looking to track and report your website performance and optimize your SEO strategy?

With the SEO reporting tools in this article, you can analyze keyword rankings, collect data, create website analytics reports, evaluate backlinks, and uncover optimization opportunities.

I curated a list of the best SEO reporting software for 2024 so you can pick the best one for your business. These are my two favorite ones:

Table of Contents

The Best SEO Reporting Software in 2024

SE Ranking

SE Ranking is a comprehensive but affordable SEO reporting tool that is suitable for every organization, whether you are an enterprise, agency, small business, or solo entrepreneur.

With its wide range of features and user-friendly interface, SE Ranking is an excellent choice for anyone seeking a customizable SEO reporting solution.

Key features

  • Customizable reports
  • Client reporting
  • Keyword tracking
  • Competitor analysis capabilities
  • Backlink explorer
  • Website crawler
  • Social media analytics
  • Google Looker Studio integration

One outstanding feature is SE Ranking’s SEO Report Generator tool, which makes it very easy for agencies to set up and share customized SEO reports with their clients.


SE Ranking’s pricing plans start at $44/month and offer a free trial of 14 days.


Databox is a great SEO reporting tool that provides a visual representation of data, making it ideal for sharing with stakeholders.

Databox consolidates data from multiple sources, offering real-time updates and branded reports.

Key features

  • Drag-and-drop design tool to create custom dashboards.
  • 200 templates that can be customized to suit specific needs.
  • Real-time updates and branded reports.
  • No need for manual coding, and creating a visual dashboard in just a few minutes.


Paid plans for Databox start at $72/month, with a free forever account also available for those looking to try out the platform.

With its user-friendly interface and extensive customization options, Databox is an excellent choice for businesses looking for a visually appealing and easy-to-use SEO reporting tool.

Raven Tools

Raven Tools is a cloud-based SEO reporting tool that provides:

  • White-label capabilities
  • Competitor analysis
  • Campaign management features
  • Rank tracking
  • Competitor research
  • Link building
  • Keyword analysis
  • Backlink checking

Raven Tools is suitable for both small businesses seeking straightforward SEO reporting and agencies looking to develop their professional reputation.


  • Raven Tools plans start at $39 per month, with additional fees for connectors.
  • They also offer a 7-day free trial for those looking to test the platform before committing.

Google Data Studio

Google Data Studio is a free data visualization tool that integrates with various data sources, including BigQuery, Google Analytics, and Google Sheets.

With its interactive, customizable reports and dashboards, Google Data Studio allows businesses to create visually appealing and informative reports that are easy to understand and share.

This powerful tool is perfect for businesses looking to consolidate their data and create comprehensive reports that provide valuable insights into their search engine performance and optimization strategies.

As a free tool, Google Data Studio offers several benefits for businesses.

  • It is an excellent choice for businesses working with a limited budget or looking to complement their existing SEO reporting tools.
  • It is compatible with multiple data sources, allowing businesses to gather data from various platforms and sources.
  • It provides valuable insights into a website’s performance, helping businesses optimize their search engine performance and make data-driven decisions.

Overall, Google Data Studio is a valuable tool for any business seeking to improve its online presence and gain valuable insights into its website’s performance.

Other SEO Tools With SEO Reporting


SEMRush is a highly regarded SEO reporting tool that provides an extensive range of features to assist businesses in improving their online presence.

While SEMRush comes with a higher price point compared to some other options, its extensive feature set and powerful capabilities justify the investment.

One key feature of SEMRush is its ability to provide detailed reports on website performance, including keyword rankings, backlink analysis, and competitor research. These reports are invaluable for optimizing SEO strategies and identifying areas for improvement.

SEMRush also offers integrations with Google Looker, allowing users to seamlessly integrate data for a comprehensive view of their website’s performance.


  • Paid plans start at $108.33/month. But for the best reporting features you need to upgrade to the Guru plan, which is available for $208.33/month.
  • SEMRush also offers a 7-day free trial.

Moz Pro

Moz Pro offers a comprehensive suite of advanced SEO features, including site audits, backlink analysis, rank tracking, keyword research, and custom reports.

One of its standout features is Moz’s Domain Authority (DA) metric, which helps predict the potential rankability of a domain based on the quality and quantity of backlinks pointing to it. DA can be used to assess keyword difficulty and illustrate the impact of link building on SEO performance.


  • Pricing starts from $99/month.
  • MozPro also offers a free trial.

Google Analytics

Google Analytics is a free and powerful tool for tracking website traffic, visitor behavior, and conversions. It can provide valuable insights into your website’s performance, allowing you to:

  • Track the number of visitors to your site
  • Monitor how visitors navigate through your site
  • Identify which pages are the most popular
  • Analyze the sources of your website traffic
  • Measure the effectiveness of your marketing campaigns
  • Set up goals and track conversions

With its customizable reporting options, Google Analytics is perfect for businesses of all sizes looking to gain a deeper understanding of their website’s performance and user behavior.

As a free tool, Google Analytics is an excellent option for businesses working with a limited budget or those looking to supplement their existing SEO reporting tools.

Surfer SEO

Surfer SEO is an AI-driven SEO tool that provides content analysis, optimization recommendations, and content scoring to improve website performance.

Its AI-powered SEO Auditor assesses website pages against over 200 critical ranking factors and provides a detailed report with actionable insights.

The Interactive Content Optimizer assists in crafting the ideal content for target keywords, utilizing SEO data gathered from the top 10 research results for those keywords on Google.


  • Paid plans start at $119 a month depending on the amount of articles you want to create.

Factors to Consider When Choosing SEO Reporting Software

When selecting an SEO reporting tool for your business, it’s crucial to consider several factors to ensure you choose the right solution. First and foremost, you should evaluate your business’s unique requirements and the capabilities you seek from an SEO reporting tool. This may include features such as:

  • Site audits
  • Backlink analysis
  • Keyword research
  • Competitor analysis

Another important factor to consider is the tool’s compatibility with other software and systems your business uses. The best SEO reporting tools integrate with popular platforms such as:

  • Google Analytics
  • Google Search Console
  • Content management systems like WordPress
  • Social media platforms

Ensuring seamless integration between these systems will create a more connected and cohesive workflow for your business.

Finally, consider the following factors when evaluating a tool:

  • Ease of use: A user-friendly interface will make it easier for you and your team to navigate and utilize the tool effectively.
  • Customizability: Look for a tool that allows you to customize settings and features to fit your specific needs and preferences.
  • Reporting capabilities: A tool with robust reporting capabilities will provide you with valuable insights and data to analyze and make informed decisions.

The Role of SEO Reporting in Content Marketing Strategy

SEO reporting tools play a crucial role in enhancing content marketing efforts by providing valuable insights and data-driven recommendations. By tracking and analyzing website performance metrics, SEO reporting tools can help businesses.

  • Identify potential areas for improvement
  • Maximize their website’s performance
  • Increase search engine rankings
  • Drive more organic traffic

Real-time analysis is another significant advantage of using SEO reporting tools, allowing businesses to:

  • Stay agile and adapt their strategies as needed
  • Stay up-to-date with the latest SEO techniques
  • Monitor the performance of individual pages and campaigns
  • Make informed decisions about where to allocate marketing resources
  • Prioritize strategies based on performance

By utilizing SEO reporting tools, businesses can effectively optimize their online presence and drive better results.

Ultimately, SEO reporting tools help businesses improve their online presence, drive organic traffic, and stay ahead of the competition. By leveraging the power of these tools, including other SEO tools, and incorporating their insights into a comprehensive content marketing strategy, businesses can achieve long-term success in the digital space.

Real-Life Examples of Successful SEO Reporting

There are numerous examples of businesses that have successfully utilized SEO reporting tools to optimize their website performance and drive organic traffic. These case studies showcase the positive impact that SEO reports, generated by SEO reporting tools, can have on a business’s online presence and overall success.

One such example is a small e-commerce business that saw a significant increase in organic traffic and sales after implementing search engine optimization, an SEO reporting tool, and a keyword research tool to monitor their website’s performance.

By tracking key SEO metrics such as keyword rankings, backlinks, and page load times, the business was able to identify areas for improvement and optimize its website accordingly.

Another success story involves a digital marketing agency that leveraged an SEO reporting tool to provide more accurate and comprehensive reports for their clients.

By utilizing the tool’s advanced features, such as competitor analysis and white-label reporting, the agency was able to demonstrate the value of its SEO efforts more effectively and build stronger relationships with their clients.


In conclusion, the right SEO reporting tool can make a significant impact on your business’s online presence and overall success. By providing valuable insights, data-driven recommendations, and customizable reports, these tools can help you optimize your website performance, drive organic traffic, and stay ahead of the competition.

Be sure to consider your unique needs and goals when choosing an SEO reporting tool and follow the best practices outlined in this guide to maximize its benefits. Remember, the key to success in the digital world is staying agile, adapting your strategies, and leveraging the power of data to make informed decisions.


What is the best SEO tool to use?

Ahrefs is the best SEO tool to use for website traffic and rankings improvements, due to its expansive backlink index and a host of features including backlink audits, keyword explorers, competitor analysis, URL rankings, and more.

What features should I look for in an SEO reporting tool?

When choosing an SEO reporting tool, ensure that it offers features such as site audits, backlink analysis, keyword research, competitor analysis, and customizable reports.

Are there any free SEO reporting tools available?

Yes, there are free SEO reporting tools available including Google Analytics and Google Data Studio.

How do SEO reporting tools help improve my website’s performance?

SEO reporting tools provide data-driven insights and recommendations to optimize your website’s visibility in search engine results, increase organic traffic, and improve search engine rankings, helping you achieve improved website performance.


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