Best Sales Funnel Software and tools of 2024

Your sales funnel is one of the most important areas of your online business. Only the best sales funnel software can help you maximize your sales process and turn your leads into revenue.

In this article, we look at the 10 best sales funnel software and tools to boost your business, and provide you with valuable tips to make the right choice for your business.

My 3 favorite salesfunnel builders:

Table of Contents

Top 10 Sales Funnel Software Platforms


Capterra rating: 4.6/5

G2 rating: 4.6/5

ClickFunnels is a popular and user-friendly sales funnel builder that specializes in helping businesses create high-converting sales funnels.

With its wide variety of templates and marketing automation tools, ClickFunnels makes it easy for businesses of all sizes to build sales funnels that generate leads and drive sales.

The platform offers an extensive range of features, including:

  • Landing pages
  • Sales pages
  • Checkout pages
  • Payment processing
  • Upsells/downsells

One of the standout aspects of ClickFunnels is its ease of use. Even if you have limited experience in online marketing or sales, ClickFunnels’ drag-and-drop interface and well-crafted templates make it easy to create an effective sales funnel.


  • Pricing starts at $80,84 a month for 20 funnels, 100 pages and 20.000 monthly visits.

ClickFunnels does offer a 14-day free trial, allowing you to test the platform and determine if it’s the right fit for your business.


Capterra rating: 4.6/5

G2 rating: 4.5/5

ActiveCampaign is an all-in-one email marketing service that offers advanced automation and CRM functionality. With its robust features, ActiveCampaign can help businesses streamline their sales process and manage customer relationships more effectively.

One of ActiveCampaign’s key strengths is its top-notch email marketing automation capabilities.

The platform is suitable for users at all levels, from novice bloggers to experienced marketers, making it an attractive option for a wide range of businesses. ActiveCampaign provides:

  • A user-friendly form builder
  • Dynamic email and landing page content
  • Sales automation
  • Modern templates
  • Comprehensive marketing automation


  • While ActiveCampaign offers a Lite version for $29 a month, businesses that want to excel in sales may find more value in the Plus or Professional version starting at $49 a month.


Capterra rating: 4.5/5

G2 rating: 4.4/5

HubSpot is a CRM software that provides comprehensive customer relationship management features and a marketing suite. With its range of tools and capabilities, HubSpot can help businesses.

  • Automate their sales process
  • Optimize their marketing activities
  • Connect their marketing, sales, content management, and customer service efforts

HubSpot’s platform also offers great integrations and resources to help businesses achieve these goals.

Its comprehensive suite of marketing tools and compatibility with existing tools and platforms make it an attractive option for all kinds of businesses.


  • Pricing for the CRM Starter Suite starts at $20 a month and includes Marketing Hub Starter, Sales Starter, Service Starter, CMS Starter, Operations Starter, and Commerce Hub.

However, HubSpot also offers a free version, with basic sales features like live chat, email marketing, landing pages, and Facebook Messenger integration.


Capterra rating: 4.3/5

G2 rating: 4.3/5

GetResponse is a comprehensive sales funnel software solution that offers email automation, landing pages, and ecommerce integration.

With its extensive range of features, GetResponse can help businesses generate leads, boost sales, and create an effective online presence.


The platform’s Conversion Funnel feature is particularly noteworthy, providing users with a visual representation of their sales funnel and a wide variety of templates to choose from.

In addition, GetResponse’s sales funnel builder software includes tools for email marketing, landing pages, list-building funnels, and webinar funnels, making it a powerful option for businesses of all sizes.


  • Pricing starts at $11.8 a month for AI-powered email marketing features.

GetResponse also offers a 30-day free trial, to test its features and determine if it’s the right fit.


Capterra rating: 4.5/5

G2 rating: 3.9/5

Kartra is an all-in-one sales funnel software platform designed to help businesses streamline their marketing efforts.

One of the key selling points of Kartra is its comprehensive suite of marketing tools. Kartra offers more than just a landing page builder; it also includes sales and marketing features such as affiliate marketing, video hosting, and a scheduling tool.

With its powerful features for, email marketing, checkout integration, and hundreds of templates to choose from, Kartra can be an excellent choice for businesses looking to manage their sales funnels effectively.


  • Pricing starts at $99 a month and includes basic features for 1 language and 2.500 contacts.

While it’s unclear if Kartra offers a free trial, there is also a 30-day money-back guarantee if you’re not satisfied with the product.


Capterra rating: 4.6/5

G2 rating: 4.3/5

Leadpages is an affordable option for businesses looking to create landing pages and build responsive websites without the need for email marketing capabilities.

With its easy-to-use landing page builder, Leadpages allows users to create visually appealing and functional web pages that can help boost sales and conversions.

One of the main advantages of using Leadpages is its cost-effectiveness. Compared to other sales funnel software platforms, Leadpages is relatively inexpensive, making it an attractive option for businesses on a tight budget.

The platform also offers a range of conversion-focused templates and easy to set up A/B testing, ensuring that your landing pages are optimized for maximum results.

However, it’s essential to note that Leadpages does not offer email marketing software.

If your business relies heavily on email marketing, you may need to consider other sales funnel software options or integrate Leadpages with a separate email marketing platform.


  • Pricing starts at $37 a month and includes conversion tools and more than 250 conversion templates.

Capterra rating: 4.8/5

G2 rating: 4.8/5 is a sales funnel software platform that offers a free plan, providing users with access to email automation, online courses, and affiliate programs.

The platform’s comprehensive range of features makes it an attractive option for businesses looking for a cost-effective solution to their sales funnel needs.

One of the standout features of is its all-in-one solution. The platform provides:

  • A comprehensive funnel builder
  • Email marketing software
  • Website creator
  • Online course builder
  • E-commerce platform is an excellent option for businesses looking to get started with sales funnel software without breaking the bank.


While plans start at $0 per month, businesses with more advanced needs may find the Startup or Unlimited plan to be a better fit for their requirements.

Thrive Suite

Capterra rating: 5/5

Thrive Suite is a complete package of WordPress themes, plugins, and tools designed to help businesses build complete sales funnels.

The features Thrive Suite provides can help businesses create high-converting checkout pages and streamline their sales process.

These features include:

  • Opt-in forms and landing pages with A/B testing
  • Landing pages
  • Visual drag-and-drop editor
  • Headline optimizer
  • Campaign builder
  • Testimonials plugin
  • Quiz builder
  • Online course builder


  • Pricing starts at $299 a year and includes all the Thrive Themes WordPress plugins available, and the use of up to 5 websites.

Thrive Suite also offers a 30-day money-back guarantee in case you’re not happy with the product.


Capterra rating: 4.5/5

G2 rating: 4.3/5

Instapage is a landing page builder designed to help businesses create high-converting webpages with ease.

The platform offers a range of use-case-based templates designed to drive conversions, as well as advanced features like A/B testing, dynamic text, and AI content creation, to ensure your landing pages are performing at their best.


  • Pricing starts at $199 per month with unlimited domains and no conversion limits.


Capterra rating: 4.1/5

G2 rating: 4.2/5

Keap is a complete service for small businesses, providing CRM, marketing automation, and landing pages that are compatible with various e-commerce platforms.

With its comprehensive suite of services, Keap can help small business owners streamline their sales process and manage customer relationships more effectively.

The platform’s features include CRM, sales and marketing automation, landing pages, newsletters, multi-page sales funnels, and reporting capabilities.

With its compatibility with a range of existing tools, such as Shopify, Magento, and WordPress, Keap can integrate seamlessly with your existing platforms and tools.


  • Pricing of Keap starts at $159 per month, but for the use of the multi-page sales funnel feature, you need to upgrade to the Max package.

Understanding the Impact of Sales Funnels

Sales funnels are essential for any business looking to convert leads into customers. They are the backbone of the sales process, leveraging a series of marketing assets and strategies to guide prospects through the buyer’s journey.

A sales funnel represents the journey that a potential customer takes from discovering your brand to making a purchase. It starts with generating awareness, capturing leads, nurturing those leads, and finally, converting them into paying customers.

Sales funnel software can help automate this process, allowing you to focus on other aspects of your business.

With the right sales funnel tool, you can create a visual sales funnel builder that optimizes your marketing funnel and keeps your sales funnel running smoothly.

Sales funnel builders can further streamline this process, ensuring efficiency and effectiveness in your marketing efforts.

Creating effective sales funnels can be a challenging task, especially for those with limited experience in the field. However, with the perfect sales funnel software, building sales funnels becomes a breeze.

With a variety of features such as email marketing campaigns, landing pages, and customer relationship management, sales funnel software empowers businesses to make data-driven decisions and boost their sales performance.

Key Features to Look for in Sales Funnel Software

When searching for the ideal sales funnel software, it’s essential to consider the key features that will best serve your business needs.

A good sales funnel builder should be user-friendly, allowing even those with limited technical skills to create and manage their sales funnels.

Additionally, the software should integrate seamlessly with your existing tools and platforms, ensuring a smooth transition and reducing potential compatibility issues.

Marketing automation is another crucial feature to look for in sales funnel software. Automation capabilities can save you time and resources while ensuring that your marketing efforts are consistent and targeted.

Features such as email marketing, landing pages, and opt-in forms can help you collect and nurture leads more effectively.

Moreover, a visual sales funnel builder can provide a clear overview of your sales process, allowing you to identify areas for improvement and optimize your funnel for maximum results. In this context, understanding the essential sales funnel features is vital for your business success.

Lastly, consider the all-in-one platform aspect when choosing sales funnel software. An all-in-one platform can provide you with all the tools you need to create effective sales funnels, from landing pages to email campaigns and even checkout pages.

This type of software can streamline your sales and marketing efforts, simplifying the process of building and managing sales funnels, and ultimately leading to more sales and paying customers.

Tips for Choosing the Right Sales Funnel Software

Choosing the right sales funnel software tools for your business can be a daunting task. To help you make the right decision, consider these practical tips.

  1. Evaluate your business objectives. What do you hope to accomplish with the sales funnel software? Ensure the software you choose aligns with your goals and will help you achieve them.
  2. Consider your budget. Factor in the cost of the software and any associated fees. Make sure the software you select is within your budget and offers the necessary features.
  3. Assess the features and capabilities. Make sure the software you choose has the features you need to reach your business objectives, such as marketing automation, (product) landing pages, and CRM functionality.

By following these tips, you can make an informed decision and choose the best sales funnel software that meets your needs, goals, and budget.

Case Studies: Success Stories with Sales Funnel Software

To better understand the potential of sales funnel software, let’s take a look at some real-life success stories.

Platforms like ClickFunnels, GetResponse, and Syteme have proven to be effective in helping businesses increase sales and create successful marketing funnels.

These platforms have helped businesses optimize their sales process, improve lead generation, and boost conversions.

For example, a small business owner who used ClickFunnels to create a high-converting sales funnel saw a 84% increase in sales after implementing the software.

The platform’s user-friendly interface, wide variety of templates, and marketing automation tools enabled the business owner to streamline their sales process and focus on other aspects of their business.

These success stories highlight the benefits and potential of sales funnel software for businesses of all sizes.

By choosing the right software for your needs, you too can optimize your sales process, generate more leads, and ultimately, increase your revenue.


In conclusion, sales funnel software is an invaluable tool for businesses looking to optimize their sales process and convert leads into paying customers.

By understanding the importance of sales funnels, considering the key features to look for in sales funnel software, and evaluating the top platforms available, you can make an informed decision and choose the perfect software for your business.

With the right sales funnel software in place, you can unlock the full potential of your sales and marketing efforts, streamline your processes, and ultimately, increase your revenue.


What is sales funnel software?

Sales funnel software is a digital tool that helps to build and monitor a sales funnel and pipeline, providing key insights on open deals, stages and leads.

It is an essential component in the success of any business, allowing for informed decision-making rather than guesswork.

What is the perfect sales funnel?

The perfect sales funnel follows the AIDA model by creating Awareness about your brand, building Interest in your leads, fostering Desire for your product, and pushing customers to take action.

It also has a customer-first approach, taking time to understand prospect’s needs, problems, questions, and decision-making processes.

What is the difference between ClickFunnels and sales funnel?

ClickFunnels is designed to produce a conversion event while sales funnels focus on converting cold prospects into customers.

The two tools work together to help you connect with your audience and convince them to make a purchase.

What is a funnel builder?

A funnel builder is software designed to help create and optimize a sales funnel.

It provides the tools to design each of the necessary marketing touchpoints for the five stages of a funnel and gives you the data to optimize it.

The five stages of a funnel are awareness, interest, decision, action, and loyalty.

Each stage requires different marketing tactics and strategies to move the customer through the process.

What are some key features to look for in sales funnel software?

When selecting sales funnel software, look for features such as ease of use, integrations with other software, automated marketing tools and detailed analytics.


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