Best Product Landing Page Builder Software [Free & Paid]

If you’re a business owner or marketer, you understand the importance of an engaging and high-converting product landing page.

In this article, I will guide you through the best product landing page builders of 2024, based on their features, ease of use, and customization capabilities.

Table of Contents

The 6 best product landing page builders in 2024

We’ve done all the hard work for you and tested out numerous landing page builders to bring you the best of the best for 2024.

We highlight eight standout builders that truly make the cut, including ClickFunnels, GetRepsonse, InstaPage, LeadPages, Landingi, and HubSpot.

Each of these platforms offers unique features to suit varying needs, but they all excel in creating high-performing, conversion-optimized product landing pages.

ClickFunnels – Best for creating sales funnels

ClickFunnels is the go-to choice for marketers wanting an all-in-one solution to sell digital products.

While this landing page builder might be on the pricier side, the range of functionalities and the integration of multiple marketing tools into one platform make it a worthwhile investment for many businesses.

Key Features

  • Drag-and-Drop Editor: ClickFunnels boasts a user-friendly, easy-to-navigate drag-and-drop editor, making it a breeze to design your product landing pages.
  • Email Autoresponders: With built-in email autoresponders, you can easily stay in touch with your visitors and convert them into loyal customers.
  • A/B Testing: This feature allows you to test different versions of your landing pages to identify what works best for your audience.
  • Conversion Tracking: No need to guess your conversion rate – ClickFunnels provides real-time conversion tracking.
  • Pre-Built Funnels: ClickFunnels also offers pre-built funnels, which can save you time and effort in the page-building process.

Pricing

ClickFunnels offers two primary pricing plans:

  • The Basic Plan: Priced at $127 per month, this plan includes most of the essential features a business might require like 1 website, 20 funnels, unlimited pages and products, and basic analytics.
  • The Pro Plan: Priced at $157 per month, this plan unlocks 1 website, 100 funnels and unlimited pages, priority support, and follow-up funnels.
  • The Funnel Hacker Plan: Priced at $208 per month, including 3 websites, unlimited funnels, products and pages, and advanced analytics.

GetResponse – Best for email marketing campaigns

GetResponse is one of the best landing page builders for email marketing. Its effective email marketing integration enables you to nurture leads and convert them into loyal customers.

Key features:

  • Email Marketing Integration: GetResponse not only builds stunning landing pages but also integrates smoothly with its own powerful email marketing tools.
  • Drag-and-Drop Builder: GetResponse boasts a user-friendly drag-and-drop editor that simplifies the process of product landing page creation, even for beginners.
  • Mobile-Responsive Templates: With over 200 pre-designed templates that are entirely mobile-responsive and customizable, it’s easier than ever to create appealing and effective landing pages.
  • A/B Testing: GetResponse also offers A/B testing options to help optimize your product landing page for better conversions.
  • Advanced Tracking: GetResponse provides detailed analytics to track your landing page’s performance and adjust your strategies accordingly.
  • Robust Integrations: GetResponse plays well with other tools in your marketing arsenal, saving you from the hassle of manual data transfer.

Pricing:

GetResponse offers a 30-day free trial. So, for the first 30 days, you can try all premium features at no cost.

  • After that, plans start from $13 per month for the Basic plan, including unlimited landing pages.

GetResponse is a fantastic choice if you are looking for a comprehensive email marketing automation solution with a product landing page builder.

Instapage – Best for Ads and social media channels

Instapage is a leading star in the universe of landing page builders. This cutting-edge platform is an ideal solution for businesses and marketers who want to beef up their conversion rates.

Instapage offers a holistic suite of very advanced features that can significantly improve your conversion rates.

Key features:

  • Drag and Drop Editor: You can tailor your landing pages to your heart’s content without needing any coding wizardry.
  • 500+ Customizable Templates: With a vast array of templates, Instapage provides the flexibility to choose what fits your vision best.
  • AI Content Generation: Generate instantly landing page copy and call to actions based on your target audience and ad groups with AI
  • Built-in AMP support: AMP support lets you provide extraordinary mobile experiences
  • A/B Testing: Not sure if your landing page will hit the mark? Instapage allows you to run A/B tests to make sure every element is optimized for the highest conversion rates.
  • Heatmaps: This feature enables you to track visitor behavior on your landing pages, a powerful tool for continuous improvement.
  • AdMap: Instapage’s AdMap lets you visualize your ad campaigns and link ads directly to landing pages, improving your ad spend efficiency.

Pricing

  • Pricing starts from $199 a month (billed annually), but you can try Instapage for 14 days for free.

Leadpages – Best for small business owners

With a reputation for simplicity and user-friendliness, Leadpages is a favorite among small businesses on their quest to build the best product landing pages.

The platform has earned its stripes in the competitive landscape of page builders, largely due to its seamless user interface and an assortment of high-converting templates.

Leadpages is a solid choice for those seeking an easy-to-use, feature-rich landing page builder.

However, if you are looking for more advanced customization and budget-friendly options, you might want to look elsewhere.

Key Features

  • Drag-and-Drop Customization: With Leadpages, you don’t have to be a tech wizard to craft a stunning product landing page. Its drag-and-drop feature makes the task a breeze, allowing you to easily place elements where you need them.
  • Extensive Template Library: Choose from over 250 professionally designed templates to start building your landing page. There’s something for every business, regardless of its niche.
  • Mobile-Responsive Designs: Leadpages ensures your landing pages look great on any device. Their designs are fully responsive and automatically adjust to fit all screen sizes.
  • Lead Capture Pop-Ups: Engage visitors and capture leads with customizable pop-up forms that you can add to any page.
  • AI Engine: Create copy and images with the help of the AI Engine.
  • A/B Testing: Not sure if your landing page will hit the mark? Leadpages allows you to run A/B tests to make sure every element is optimized for the highest conversion rates.

Pricing

The Leadpages pricing model comprises three levels, tailored to fit different business sizes and needs:

  • Pricing starts at $37 a month and includes one website with unlimited traffic & leads, but you can try Leadpages for 14 days for free.

Landingi – Most user-friendly Landing Page Builder

Landingi stands out for its versatility and ease of use and is an excellent choice if you’re looking for a comprehensive and intuitive but well-priced landing page builder.

It provides great specific solutions for Business Owners, Marketing Experts, and Agencies.

Features:

  • Drag-and-Drop Editor: Landingi offers a hassle-free drag-and-drop editor that simplifies the product landing page creation process. You don’t need a background in programming to design a stunning page.
  • Templates: With over 300 professionally designed product landing page examples to choose from, finding the perfect look for your landing page is a breeze.
  • Pop-ups and Lightboxes: Integrating pop-ups and lightboxes into your landing page is easy with Landingi.
  • Form Creator: Create custom forms to capture customer information and generate leads.
  • Integration: Landingi integrates smoothly with platforms such as MailChimp, Google Analytics, and more.

Pricing:

  • Pricing starts at $29 per month and gets you 10 digital assets (including landing pages) and unlimited conversions, up to 5.000 visits a month.

HubSpot – Best Marketing Platform Landing Page Builder

HubSpot is a comprehensive marketing platform packed with features to make your website more engaging. It’s an excellent choice for businesses seeking an integrated solution for their marketing strategies.

HubSpot’s landing page builder is easy to use with its drag-and-drop editor, and it comes with a library of customizable templates, allowing you to create pages that match your brand aesthetic. 

It also has built-in SEO tools, AI copywriting integration, and value-advanced analytics to help you optimize your pages for peak performance.

Key features

  • Integrated Marketing Tools: HubSpot includes email marketing, CRM, social media management, content management, and more.
  • User-friendly: Its drag-and-drop editor makes it easy for beginners to create professional-looking landing pages.
  • Robust Analytics: The platform provides comprehensive analytics to help you gauge the effectiveness of your landing pages.

Pricing

  • Paid plans starts at $18 per month, but HubSpot also has a free version.

Why You Need Great Product Landing Pages

In the digital world, your product landing page is more than just a mere webpage. It’s your first handshake with potential customers, a compelling pitch, and a convincing salesperson all wrapped into one. No business, big or small, can afford to ignore the power of a great product landing page.

Great landing pages can:

  • Grow your brand: A well-designed landing page speaks volumes about your brand. It’s an opportunity to bolster your brand’s image and credibility.
  • Increase conversions: The ultimate goal of any landing page is to convert visitors into leads or customers. With the right balance of compelling content and irresistible call-to-actions, your landing page can become a conversion powerhouse.
  • Drive traffic: By optimizing your landing page for search engines, you can draw more organic traffic to your website.

However creating a top-notch landing page isn’t always that easy. It requires the right tools and expertise. And that’s where product landing page builders come into play.

What to Look for in a Product Landing Page Builder

When it’s time to choose a product landing page builder, there are a few key factors that should be at the forefront of your decision-making process. It’s not just about slick designs and easy-to-use interfaces. There’s a whole lot more to it!

  • Customization: A top-notch builder should offer robust customization options, allowing you to tailor your landing page to match your brand’s aesthetic and voice.
  • Integration: The builder should seamlessly integrate with your existing marketing tools and platforms. Whether it’s your CRM, email marketing software, or analytics tools, smooth integration is a must to get the most out of your marketing campaigns.
  • Mobile Responsiveness: In this age, a mobile-responsive web design isn’t a luxury—it’s a necessity. Look for a builder that ensures your landing pages look and perform great across devices.
  • Usability: The builder should be intuitive and user-friendly. You don’t want to spend hours trying to figure out how to use your new tool.
  • Conversion Tools: Look for builders that offer tools to help increase conversions. This could be A/B testing features, pop-up forms, or tools that help you create compelling CTAs.

FAQ’s

What is a Product Landing Page?

A product landing page is a standalone web page specifically designed to promote or sell a particular product.

This page is where a visitor ‘lands’ after clicking on a link in an email, or paid ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Unlike regular web pages, an effective single product landing page provides information that is directly tied to the advertisement, search result, or link clicked by the visitor.

What should be included in a product landing page?

A product landing page is the cornerstone of any successful online marketing campaign.

It’s the first thing your prospective customers see and it’s what convinces them to take the next step – be it making a purchase, signing up for a newsletter, or requesting more information.

But what exactly should be included in a product landing page design? Let’s break it down:

  • Bold headline: A compelling headline is the first thing visitors see on your landing page. It should be succinct and clearly communicate your product’s value proposition.
  • Product image or video: High-quality images or videos showcasing your product in action can significantly increase engagement and conversions.
  • Product descriptions: A concise yet comprehensive description of your product helps customers understand what your product does and why they should buy it.
  • Call to Action (CTA): This is arguably the most important component of a landing page. It’s the button or link that prompts visitors to take a specific action, like “Buy Now” or “Sign Up.”
  • Social proof: Testimonials, positive customer reviews, and case studies can provide social proof and help build trust with potential customers.
  • Contact information: Providing contact information makes it easy for potential customers to reach out with any questions or concerns.

What is the difference between a landing page and a product page?

These two terms often get thrown around: landing page and product page. While they might appear similar, they play different roles in the customer’s journey.

Landing Page

A landing page is a standalone web page specifically designed for a marketing or advertising campaign.

When people click on a link in an email or paid ads from Google, YouTube, Facebook, Instagram, etc., they’re redirected to the landing page.

  • The landing page is where the ‘landing’ happens, thus the name.
  • It’s a single page with a single objective – either to get visitors to fill out a form, sign up for a service, make a purchase, or download a product.
  • The focus is on a call-to-action (CTA), designed to guide users toward your intended conversion goal.

Product Page

A product page, on the other hand, is a page on your website or online store where you provide information about a specific product you’re selling.

  • It contains more detailed information including key product features, product benefits, pricing, reviews, and more.
  • The goal of a product page is not just to drive purchases but to inform the potential customer about the product.
  • It’s a part of your website’s navigation, unlike a landing page which can be separate from the main website.

In simple terms, the main difference is that a landing page is where a visitor ‘lands’ after clicking on an ad or a link in an email, and its sole purpose is to convert visitors into leads.

A product page, however, is designed to provide detailed information about a product and is part of the website’s navigation.

How do I create a product landing page?

Identify your target audience: Define who would be interested in your product. Understanding your audience will help you tailor a remarkable product landing page to their needs.

    1. Define your product’s benefits: In clear, concise terms, identify what makes your product unique and valuable.
    2. Choose a landing page builder: There are several fantastic options available. Look for one that suits your needs and budget.
    3. Design your landing page: Keep it simple and focused. Your goal is to get visitors to take a specific action, such as signing up for a newsletter or buying your product.
    4. Add compelling content: This could be anything from high-quality product images to persuasive copy, to customer testimonials.
    5. Test and optimize: Once your page is live, monitor its performance. Use analytics to identify weak points and make improvements.

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