Best Email Marketing Software for Small Business Owners in 2024

Email marketing can make all the difference in achieving success with your small business or startup.

This article will explore the best email marketing software for small business owners and startups available in 2024.

All the platforms in this article offer a wide range of features and capabilities to help you effectively create, manage, and track email campaigns.

Why small businesses and startups should use email marketing software

Did you know that the ROI of email marketing is around 44$ for every 1$ spent?

Using email marketing software is still one of the most cost-effective ways to reach and engage your target audience.

It can radically increase your sales and revenue and strengthen your relationship with your customers if you reach out to them with targeted promotions, personalized offers, and follow-up messages.

And email marketing software doesn’t have to be expensive. Many platforms offer flexible pricing and sometimes even free plans.

Best Small Business Email Marketing Software in 2024


  • Capterra rating: 4.7


  • Moosend offers a free trial which allows unlimited email campaigns for up to 1,000 subscribers.
  • There are plenty of resources available to guide you through best practices.

Moosend is a powerful email marketing tool designed for small businesses. It offers a user-friendly platform with a wide range of features to help you and your business create and send engaging emails, automate marketing processes, and analyze the performance of campaigns.

Its very easy to design professional-looking emails using the drag-and-drop editor, segment your email lists to target specific audiences, and schedule automated email sequences to nurture leads.

The platform also provides real-time analytics and reporting tools to track the success of email campaigns and make data-driven decisions to optimize email campaigns.

Additionally, Moosend offers integrations with popular e-commerce platforms and CRMs to sync customer data and streamline your marketing activities.

Who it’s for: Moosend’s email marketing capabilities are best suited for e-commerce businesses, small to medium-sized businesses, and freelancers who rely heavily on email marketing to reach and engage with their target audience.

Best Features

  • User-friendly interface: Moosend provides an intuitive platform that simplifies the process of creating attractive and engaging email campaigns, even for users without coding or design experience.
  • Advanced automation: Moosend has automation features to set up personalized email sequences, saving time and ensuring targeted messaging for lead nurturing and conversions.
  • Powerful analytics: Moosend offers robust analytics and reporting tools to gain valuable insights into the performance of email campaigns and make data-driven decisions to optimize their strategies.
  • Customizable email templates: Moosend provides a variety of customizable email templates to create professional-looking campaigns.
  • List segmentation and A/B testing: Moosend can be used to segment email lists and conduct A/B tests to target specific groups and optimize campaign effectiveness.
  • Drag-And-Drop Email Builder: Moosend’s intuitive drag-and-drop email builder makes it easy to create stunning-looking emails.


  • Pricing starts at $9 per month for up to 500 subscribers, with access to advanced features like landing pages, pop-ups, automation workflows, and more.
  • Moosend offers a 30-day free trial for users with under 1,000 subscribers, to send unlimited emails and get used to the basic features.

Or check our article: Moosend vs. Mailchimp >


  • Capterra rating: 4.7


  • MailerLite’s very intuitive and easy-to-use interface, which makes it accessible to users with varying levels of technical expertise.
  • Mailerlite’s price models makes it a great option for startups, small businesses, and individuals with limited marketing budgets.

MailerLite is the most affordable email marketing tool in our list that is specially designed for small businesses.

Its user-friendly email editor and customizable templates make it easy to create professional and visually appealing emails without the need for extensive design skills.

With MailerLite you can manage subscriber lists, segment your audiences, and automate email marketing to reach the right people at the right time.

The platform also provides comprehensive analytics and reporting features to track the performance of email campaigns, including open rates, click-through rates, and conversion metrics.

In addition to email marketing, MailerLite offers landing pages and a form builder to capture leads and collect email addresses.

Who it’s for: Small and medium-sized businesses, online retailers, e-commerce stores, startups, and freelancers who are looking for an affordable and user-friendly platform and want to get the basics right.

Best Features

  • User-friendly interface: MailerLite offers an intuitive interface that is easy to navigate without requiring extensive technical knowledge.
  • Drag-and-drop editor: The platform provides a drag-and-drop editor to create emails without any coding knowledge.
  • Advanced segmentation and targeting: MailerLite offers advanced segmentation and targeting options to send personalized content to subscribers.
  • Automation capabilities: MailerLite has great automation capabilities to set up automated email sequences based on subscriber actions.
  • Detailed analytics and reporting: MailerLite provides comprehensive analytics and advanced reporting tools with insights into email performance and subscriber behavior.


  • MailerLite offers a free plan that allows 1 user to send up to 12,000 emails per month to a maximum of 1,000 subscribers. The plan includes all the basic features such as email automation, landing pages, and pop-ups.
  • For users with larger subscriber lists, MailerLite offers various paid plans starting at $9 per month for up to 500 subscribers with additional features such as multivariate testing, custom HTML editing, selling digital products, and more.


  • Capterra rating: 4.6


  • All-in-one marketing and CRM suite, allowing businesses to manage various communication channels, including email, SMS, and social media, in one platform.
  • Affordable with a range of plans designed to cater to businesses of all sizes.

Brevo is also an email marketing tool specifically designed for small businesses, offering an easy-to-use platform helping you to create and manage email campaigns.

Brevo offers all the features you need to create professional-looking emails, personalize messages, and automate email marketing processes to engage your audience and drive conversions.

Brevo’s user-friendly interface and customizable templates make it easy to create and send out targeted email campaigns.

The platform also provides advanced features such as contact management, segmentation, A/B testing, and real-time reporting, allowing you to optimize your email marketing strategies for better results.

Additionally, Brevo offers integrations with most e-commerce platforms, CRMs, and other tools, to provide a comprehensive solution for all email marketing needs.

Who it’s for: Brevo’s email marketing capabilities e-commerce businesses, online retailers, small to medium-sized businesses, marketing agencies, and individuals such as influencers or freelancers.

Best Features

  • User-friendly interface: Brevo features a user-friendly interface and intuitive design to navigate the platform easily.
  • Customizable email templates: The platform offers a wide range of customizable email templates to create professional and engaging email campaigns without requiring graphic design expertise.
  • Robust analytics capabilities: Brevo provides detailed analytics, including insights into open rates, click-through rates, and conversion metrics to track the performance of email campaigns.
  • Contact management and segmentation: Brevo excels in contact management and segmentation options to target specific groups of subscribers with personalized content.
  • Customer support and educational resources: Brevo offers excellent customer support and educational resources to improve email marketing strategies.
  • Seamless integration: The platform seamlessly integrates with other essential tools, such as CRM software and e-commerce platforms to streamline workflows.


  • Brevo offers a free plan for up to 300 email a day, that includes features such as customizable email templates, drag-and-drop editor, SMS and WhatsApp campaigns, and unlimited contacts.
  • Paid plans start at $17 per month and allow you to send 20k emails per month, and provides options to, buy more email credits, remove the Brevo branding, and get a dedicated IP.
  • All plans have a 14-day free trial to test out the features before committing to a subscription.


  • Capterra rating: 4.5


  • Robust marketing capabilities, including predictive segmentation, AI-powered content tools, and trustworthy analytics.
  • Powerful and scalable email marketing platform.

Mailchimp is a very easy-to-handle email marketing platform for creating and sending professional-looking email campaigns.

Mailchimp offers custom email templates, contact lists, and campaign performance tracking using built-in analytics, and also provides tools for creating signup forms, landing pages, and social media ads to grow email lists and reach a wider audience.

One of Mailchimp’s key features is its automation capabilities to set up targeted email flows based on customer behavior and preferences, to deliver personalized and timely messages to their audience.

Who it’s for: Mailchimp’s email marketing capabilities are well-suited for small to medium-sized businesses, e-commerce sites, and content creators.

Best Features

  • User-friendly interface: Mailchimp offers an intuitive design that makes it simple for small businesses to create and manage email marketing campaigns without requiring extensive technical knowledge.
  • Customizable email templates: The platform provides a diverse selection of customizable email templates to create stunning emails.
  • Audience segmentation: Mailchimp’s audience segmentation feature enables businesses to target specific groups of subscribers based on behavior and preferences.
  • Automation tools: Businesses can streamline their marketing efforts with Mailchimp’s automation tools, which allow for scheduling emails, creating drip campaigns, and sending targeted messages based on customer actions.
  • Analytics and reporting: Mailchimp offers comprehensive analytics and detailed reporting tools, enabling businesses to track campaign performance, measure engagement, and gain valuable insights to optimize their email marketing strategy.
  • Integration capabilities: The platform seamlessly integrates with various e-commerce and CRM systems, facilitating easy synchronization of customer data for targeted marketing efforts.


  • Mailchimp provides a free plan that includes 1,000 emails per months, 1 user, and basic template en reporting features.
  • Paid plans start at $11.99 per month and include 5,000 emails per month, 3 users, all the features of the free plan, plus A/B testing, custom branding, and 24/7 support.

Constant Contact

  • Capterra rating: 4.4


  • Ready-to-send email templates, and excellent deliverability rates.
  • Outstanding customer support, offering phone support.

Constant Contact offers a user-friendly platform to create, send, and track email campaigns. There is a wide range of customizable templates to choose from to create professional-looking emails.

It also provides tools for list management, segmentation, and contact tagging to target specific customer groups with personalized content, and offers features for social media integration, event marketing, and reporting.

With the platform’s analytics and reporting tools, you can easily track the success of your email campaigns.

Constant Contact provides excellent support and resources, including live webinars, guides, and a robust knowledge base, to help you get the most out of their tool.

Who it’s for: Constant Contact’s email marketing capabilities are particularly useful for small to medium-sized businesses, nonprofit organizations, and online retailers, that need an affordable email marketing platform to engage with their customers, promote their products or services, and drive sales or donations.

For example, a local restaurant can use Constant Contact to send weekly newsletters with special offers and updates on menu items to a list of loyal customers. A nonprofit organization can utilize the platform to send out fundraising appeals and event invitations to their donor base. An online retailer can use Constant Contact to send targeted marketing campaigns to previous customers with product recommendations and promotional offers.

Who it’s not for: Businesses with complex customer segmentation and advanced automation needs, may require a more robust email marketing solution. Also, businesses in highly regulated industries, such as healthcare or finance, may need additional tools with advanced security and compliance features.

Best Features

  • User-friendly interface: Constant Contact features an intuitive interface that makes it easy to navigate without extensive technical knowledge.
  • Customizable email templates: The platform provides a wide variety of customizable email templates to create professional and visually appealing emails without requiring design skills.
  • Contact management and segmentation: Constant Contact offers a robust contact management system to segment email lists and send targeted, personalized campaigns to different groups of subscribers.
  • Tracking and reporting: Constant Contact provides comprehensive tracking and reporting tools to monitor the performance of their email campaigns in real time, including metrics such as open rates, click-through rates, and conversion rates.
  • Integration with social media: The platform integrates seamlessly with social media platforms to promote email campaigns on various channels.


  • Pricing is based on the frequency of sending emails to your email subscribers per month and starts at $12 a month where you can send 10 emails per month to your contacts.
  • They also offer a 14-day free trial which includes access to all of their features.


  • Capterra rating: 4.4


  • Supportive environment, especially for those new to email marketing.
  • Free plan for up to 500 subscribers for smaller businesses or those just starting out.

AWeber offers a range of features to help businesses create and send professional-looking email campaigns, automate email sequences, and track their performance.

With AWeber its very easy to create visually appealing emails using customizable templates and drag-and-drop editing tools. Users can segment their email lists based on subscriber behavior and interests to send targeted and relevant content to their audience.

AWeber also provides autoresponders which can be used to send personalized, timed messages to subscribers. In addition, AWeber provides detailed analytics and reporting tools to track the performance of their email campaigns.

Who It’s for: Small to medium-sized businesses, online retailers, professional service providers, bloggers and content creators, and nonprofit organizations.

Best Features

  • User-friendly interface: AWeber offers an intuitive interface for easy customization and creation of professional-looking emails.
  • Wide selection of email templates: The platform provides a wide selection of attractive email templates.
  • Powerful automation tools: AWeber boasts powerful automation tools to set up targeted and personalized email sequences based on customer behavior.
  • Robust analytics: AWeber provides robust analytics that offer valuable insights into campaign performance, including open and click-through rates, as well as subscriber engagement.
  • Excellent customer support: AWeber offers excellent customer support, including live chat, phone, and email support.


  • AWeber offers a free plan for 1 user with less than 500 subscribers, which includes basic features such as email marketing with 1 email list and 1 landing page.
  • Paid plans start at $12,50 per month for unlimited subscribers, 24/7 support, advanced analytics, and more users, landing pages, and email automation.


  • Capterra rating: 4.2


  • Wide range of tools such as email marketing, automation, webinars, and e-commerce marketing under one roof.
  • Suitable for businesses of all sizes

GetResponse is a versatile and user-friendly engaging platform with great email marketing features to create, send, and track campaigns. Its intuitive drag-and-drop editor will help you to create professional-looking emails without any design or coding skills.

GetResponse also provides a variety of customizable templates, automation tools, and advanced analytics to optimize your email campaigns. It is also a great tool for building landing pages, creating webinars, and managing customer data.

Who It’s for: Small and medium-sized businesses, e-commerce companies, entrepreneurs, and digital marketers.

Best Features

  • User-friendly interface: GetResponse offers an intuitive platform that is easy to navigate.
  • Customizable email templates: The platform provides a wide range of professionally designed templates that can be easily customized to create visually appealing email campaigns.
  • Marketing automation: GetResponse allows to automate various marketing processes, such as sending personalized emails based on customer behavior or time-based triggers, saving time and effort.
  • Advanced analytics and reporting: Track the performance of email campaigns with GetResponse’s analytics tools to make data-driven decisions.
  • List management and segmentation: GetResponse offers features for managing subscriber lists and segmenting audiences to target specific groups with highly relevant content.
  • Landing page templates: GetResponse offers a wide selection of free, mobile-friendly templates to create high-converting landing pages.


  • GetResponse offers a free plan to send up to 2,500 emails per month with basic features such as predesigned templates, click tracking, and forms.
  • Paid plans start at $15 per month and will give you unlimited emails, A/B testing, automated templates, and more.
  • GetResponse also offers a 30-day free trial for all plans, allowing users to test the platform before committing.


  • Capterra rating: 4.6


  • Advanced personalization and segmentation to create highly personalized and targeted email campaigns, tailored content, and offers.
  • Seamless integrations with popular CRM platforms like Salesforce, HubSpot, and Pipedrive.

ActiveCampaign offers a wide range of features like automation, segmentation, and personalization to create targeted and tailored email campaigns.

The platform also provides insightful analytics and reports to track the performance of email campaigns to make informed decisions and optimize marketing strategies.

ActiveCampaign offers endless integrations with various popular platforms and CRMs, making it easy to seamlessly connect with existing tools and workflows.

Additionally, the platform provides excellent customer support and resources to help small businesses create, send, and manage their email marketing efforts efficiently.

Who it’s for: Specifically, small to medium-sized businesses, online retailers, and e-commerce businesses, service-based businesses such as consultants, agencies, and freelancers.

Best Features

  • Automation capabilities: ActiveCampaign offers advanced automation features to create personalized and targeted emails based on customer behavior and interactions.
  • Advanced segmentation and targeting: The platform provides advanced segmentation and targeting options to send highly targeted and relevant emails to different customer segments.
  • Reporting and analytics: ActiveCampaign offers robust reporting and analytics tools, to track the performance of email campaigns and make data-driven decisions to optimize the email marketing strategy.
  • Integration with third-party applications: ActiveCampaign integrates with a wide range of third-party applications, facilitating seamless connections between email marketing efforts and other tools and platforms to streamline workflows.


  • Paid plans start at $49 per month for up to 1,000 contacts, and include 3 users, landing pages, lead scoring, forms, e-commerce integrations, and more.
  • You can upgrade every plan to accommodate more contacts.
  • ActiveCampaign also offers a 14-day free trial for all plans.


  • Capterra rating: 4.5


  • All-in-one marketing automation suite, including email marketing, social media, analytics, CRM, and more.
  • Unified view of customer data and behavior

HubSpot is a CRM with comprehensive email marketing features that can be used by almost every business type. It comes with a very user-friendly interface and robust features to create effective email marketing campaigns and track their performance.

HubSpot offers a wide range of customizable email templates and provides detailed analytics and reporting tools.

One of the key advantages of using HubSpot for email marketing is the ability to segment email lists based on customer behavior and demographics, ensuring that the right message reaches the right people at the right time. This level of personalization can significantly improve the open and click-through rates of your email campaigns.

In addition to its email marketing capabilities, HubSpot also offers a range of other marketing tools, including customer relationship management (CRM), social media management, and analytics. This makes it an all-in-one solution for small businesses.

Who it’s for: Small to medium-sized businesses, e-commerce companies, B2B and B2C companies, and marketing agencies looking for an all-in-one marketing platform that includes great email marketing features.

Best Features

  • All-in-one solution: HubSpot’s email marketing capabilities are suitable for businesses and individuals seeking a comprehensive solution for their marketing needs.
  • Automation and personalization: Great for automating email marketing campaigns and personalizing customer communications.
  • Lead nurturing and tracking: B2B businesses looking to nurture leads and track email performance can leverage HubSpot’s features effectively.
  • Integrated marketing solution: HubSpot’s email marketing capabilities offer a comprehensive and user-friendly platform for businesses seeking an integrated marketing solution.
  • Great educational resources: HubSpot provides great educational resources to level up your email marketing game.


  • HubSpot offers a CRM platform with a free plan that includes contact management and email tracking and allows you to send 2,000 emails per month with one automated email action, one landing page, and one form.
  • Marketing Hub Starter at $18 per month and allows you to send 5 times the amount of your marketing contacts per month.

Things to consider in email marketing software

When it comes to email marketing, choosing the right software is essential for ensuring the success of your campaigns. With so many options available, it’s important to know what to look for in email marketing software.

From automation capabilities, and dynamic content to analytics and reporting tools, finding the right software can make all the difference in reaching and engaging with your target audience.

So, before deciding, consider these key factors to make sure that your email marketing efforts are in good hands.

Email templates

Most email marketing platforms provide pre-built templates, image libraries, and drag-and-drop editors to create professional-looking emails.

Custom email templates are important for creating standout designs in the inbox because they allow for brand consistency, unique layouts, and personalized content.

Email campaign management

A successful email marketing strategy includes clear objectives, a well-planned schedule, and defined audience segments. This allows you to create targeted and personalized content that resonates with your subscribers.

Most email marketing platforms offer higher-tiered plans with advanced features like A/B testing, behavioral automation, and custom reporting to maximize the impact of your campaigns. These features can help refine your strategies and improve the effectiveness of your campaigns.

Performance reporting

Performance reports and analytics are essential tools to measure the effectiveness of email campaigns. They provide key metrics such as open rate, click-through rate, conversion rate, bounce rate, and unsubscribe rate.

These metrics help in determining the success of the email campaign and understanding recipient behavior.

A/B testing can also be a valuable tool to measure the effectiveness of different elements within an email, such as subject lines, email content, and call-to-action buttons. It allows for comparison of the performance of different versions of an email to identify the most effective one.


The integration possibilities of email marketing platforms with other tools and software is of paramount importance for streamlining processes, personalizing communication, and improving efficiency.

Integrating email marketing with CRM software allows for better data collection, segmentation, and personalization, ultimately improving email deliverability, open rates, click-through rates, conversions, and retention rates.

Integration can also facilitate email automation, tracking and analytics, mail merging, and contact management, leading to higher deliverability and more engaging emails.

Pricing models

The pricing models of email marketing tools can vary greatly depending on the features and services offered.

Many email marketing software providers offer tiered pricing, with the starting price typically ranging from $10 to $50 depending on the number of email addresses in the email list, and will give you basic features like forms, email automation, and landing pages.

More powerful features such as advanced segmentation, custom fields, automation, A/B testing, and customer support may come at an extra cost.


What is the best email marketing platform for small businesses?

There are many good email marketing platforms available. MailChimp, Constant Contact, AWeber, Moosend, Brevo, ActiveCampaign, MailerLite, HubSpot, and GetResponse all stand out for their user-friendliness, customization options, and integrations.

How does email marketing make money?

Email marketing can be used to promote new products or services, upsell to existing customers, and include sponsored content to generate additional revenue.

Email marketing can effectively make money by sending transactional emails such as order confirmations, shipping notifications, and receipts can encourage repeat purchases and foster customer loyalty, or by using historical purchase data to personalize product recommendations and promotions can drive sales.

The potential return on investment (ROI) for email campaigns is high, with studies showing an average of $42 for every $1 spent. The costs associated with email marketing plans can vary, including expenses for email marketing software, design, and copywriting.

However, the low cost of reaching prospective customers via email and the high-profit potential make email marketing a lucrative venture.

Is email marketing still worth it?

Email marketing will continue to be a valuable and highly effective tool for businesses. Despite the rise of social media and other communication platforms, email remains widely used.

However, how email users access their inboxes has evolved, with a significant shift towards mobile email clients. This means that adapting email marketing strategies to cater to mobile users is essential for success.

The importance of optimizing email content for mobile devices cannot be understated, as most users now check their emails on smartphones and tablets.

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